Consumer Behavior presentation for Jan. 20

Our text defines consumer behavior as “the actions a person takes in purchasing and using products and services.” (p.98) Marketers take an interest in what, why, and how consumers are buying.

Click through here to an interactive display of global consumer purchasing trends. Source: http://www.nytimes.com

Consumer behavior is influenced by many factors, including external circumstances like the economy. Click through here to an nytimes.com article that describes how the recession is changing consumer behavior.

Purchases are motivated by the consumer’s perception of something she needs or wants. Marketers use Maslow’s Hierarchy of Needs to categories these motivations.

The presentation file is attached here: marketing fundamentals jan 20.