The blog for the Fundamentals of Marketing & Advertising course

Positioning Statement

Posted in Assignment materials by Jennifer McDowell on February 17, 2010

Due Monday, February 22nd:

Develop a positioning statement by filling in the blanks below.

For  (consumers/buyers) who want (needs and wants, both physical and psychological), our (brand/company) offers (products and/or services that are relevant to the consumer or buyer’s decision making process).

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