The blog for the Fundamentals of Marketing & Advertising course

PLC & Brand presentation materials for 3/1/10

Posted in Assignment materials, General resources & presentations by Jennifer McDowell on February 28, 2010

Click through here to the powerpoint slides for March 1, 2010.

Packaging provides functional and communication benefits for consumers. Good package design also creates an impression of the brand’s competitive positioning in the category. (Remember the perceptual positioning map?)

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