The blog for the Fundamentals of Marketing & Advertising course

Take-Home Quiz Due 2/15/10 (Monday week 6)

Posted in Quizzes by Jennifer McDowell on February 10, 2010

This is an open-book, open-note quiz. It is worth 5 points.

  1. Why are mind maps considered by some to be useful study devices?
  2. Describe the process demonstrated in class for applying the PRIZM, VALS, Maslow’s Hierarchy and family life cycle tools to the development of target market segments. (Hint: review the ‘Bob’s Pet Store’ scenario.)
  3. Describe the process demonstrated in class for analyzing a company or brand’s strengths and weaknesses. (Hint: review the ‘Bob buys a tire’ scenario.)

Please type your answers and bring them to class Monday. Contact me if you have any questions.

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Quiz #1 Prep

Posted in Quizzes by Jennifer McDowell on January 24, 2010

A study guide is attached here – Quiz #1 prep

Quiz #1 will be offered at the beginning of class on January 27th!