The blog for the Fundamentals of Marketing & Advertising course

Another look at Strengths and Weaknesses

Posted in Assignment materials, Consumer behavior, SWOT by Jennifer McDowell on January 31, 2010

Every marketing decision is tied back to the information in the SWOT.

The SWOT is probably the most important part of the entire Marketing Plan.

So, let’s take another look at how to identify relevant Strengths and Weaknesses. (Hint: consumer behavior!)

Consumer Trends resource

Posted in Research, SWOT by Jennifer McDowell on January 28, 2010

Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.

The site offers free monthly newsletters describing consumer trends. This may by useful information for your SWOT analysis.

Entertainment Business Megatrends 2010

Posted in Research, SWOT by Jennifer McDowell on January 28, 2010

This market trends whitepaper offers useful prediction for external factors that may affect your business.

AEI – a resource for economic and public policy information

Posted in Research, SWOT by Jennifer McDowell on January 28, 2010

The American Enterprise Institute for Public Policy Research is a private, nonpartisan, not-for-profit institution dedicated to research and education on issues of government, politics, economics, and social welfare.

This kind of resource is useful to marketers. We begin to see how different government policies can affect economic conditions, which can affect our companies, brands, customers and other stakeholders.